Break Free B2B Marketing: Sofia O’Malley of Dell Outlet on Creating a Global B2B & B2C Marketing Team
Top Rank Marketing
JUNE 9, 2020
7:00 Using technology to test and refine messaging. Is there anything that you would counsel marketers on, who are trying to test their messaging? And if you don't have the volumes to be able to conduct this kind of testing at scale, and see impact, I think if you're on the smaller side, AB testing is the way to go.
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