Terminus

FEBRUARY 13, 2020

Hexagon Xalt , a division of Hexagon AB , is a Fortune Global 2000 company whose mission is to help manufacturing, construction, aggregate, and material handling businesses adapt to digital market environments and improve their operations by fully leveraging IoT data. Previously, they’d chosen industry verticals based on their best customers.

Account Based Marketing 34

Account Based Marketing A/B testing Marketing & Strategy Marketing Strategy 34

The ABM Agency

APRIL 17, 2023

More Accurate Measurement of Results Data-driven decisions: With ABM strategy, marketers have access to comprehensive data about their target accounts’ behavior patterns which help make informed decisions based on real-time insights into what works best for each individual account.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

The ABM Agency

APRIL 9, 2023

More Accurate Measurement of Results Data-driven decisions: With ABM strategy, marketers have access to comprehensive data about their target accounts’ behavior patterns which help make informed decisions based on real-time insights into what works best for each individual account.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

Outbrain

DECEMBER 3, 2018

As long as your content is relevant and engaging, the longer video actually tends to perform better in our testing. The answer is two-fold: First, the headline provides important information that the viewer can easily digest, even if they only watch a few seconds of video. 1 A/B test your videos too!

A/B testing 37

A/B testing Video Marketing Click Rate Advertising Agencies 37

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Can they easily find the information they need? This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Unbounce

MARCH 2, 2021

If you have a few different ideas and want to find out which approach is best, you can run A/B tests on several versions of your landing page to see which converts best. Using AI, Smart Traffic learns and tests different landing page variants to determine which one will most likely convert a specific type of visitor.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145