Moz

FEBRUARY 21, 2021

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. With NLP, Google can understand what a word in a sentence means by looking at its context. With NLP, Google can understand what a word in a sentence means by looking at its context.

SEO 66

SEO A/B testing SERP Keywords 66

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. We’re using Google Analytics and still now that I’ve seen thousands of companies, many of them just don’t have analytics set up. ” Segment style, all data driven AB test. Guillaume left, but AB test was still there.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52