Pam Didner

OCTOBER 22, 2022

To get started, identify whom you will market to. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation. I’ll cover the ins and outs of what they are, as well as some tips and tricks for developing them in a DIY format.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Convert

FEBRUARY 13, 2023

In the past, organizations could afford to bludgeon prospects and buyers into a state of submission with overwhelmingly loud marketing tactics. Ubiquitousness was synonymous with being “the market leader”. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Kevin Indig

JUNE 26, 2023

What excites me so much about CRO is that it sits between marketing and product. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

B2B Digital Marketer

APRIL 8, 2021

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data. 08:26 – Accounts-based marketing.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy B2B Marketing 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58