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A/B testing

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

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MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics

Statistics A/B testing Sample Stats

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

Comparison

Comparison Budget Programs Tools Marketing Analytics Tools

B2B Marketing Zone

A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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