article thumbnail

7 Emerging Technologies in SEO and Their Applications

Moz

When you do, you’ll definitely rank well. This includes the Common Crawl dataset , Wikipedia, relevant historical books, and so on. SEO A/B testing. Most SEOs focus more on user A/B testing and less on SEO A/B testing. How to implement SEO/AB testing.

SEO 66
article thumbnail

Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. These stereotypes, by definition, do not explore the real motivations, frustrations, uncertainties, and doubts of buyers. Wikipedia definitions to level the playing field. Naughty Nancy.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. That’s where we’re at now, and it’s definitely much simpler, let’s say. It’s definitely what I would recommend to listeners. Ilya Volodarsky: Yeah, in realtime.