chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). Marketing Technology Professionals of the World Unite! The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. From idea to revenue generation, to profitability to exit… he is able to manage all aspects of consumer or enterprise service or product business.

Marketing AI 58

Marketing AI Top of Funnel Work Management Enterprise Management 58

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. For that reason, we have compiled the most used social media marketing terms in one glossary. Insert crowd cheering*.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Metadata

MARCH 18, 2021

We’re a 600 person company now based in San Francisco. ” Then the professor gets this cardiogram of class understanding, and if it dips they can stop and answer questions. We made a test of this for a 300, 500-person classes in Stanford and MIT. Here I am building revenues in consumer software.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convert

APRIL 18, 2023

And if you know about the MECLABS Conversion Sequence Heuristic , you’ll understand the big role motivation plays in converting shoppers: C = 4m + 3v + 2(i-f) – 2a This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52