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How to Create Effective Email Marketing Campaigns

Launch Marketing

If you don’t have the resources to design for mobile, keep your font sizes large and test your layouts for visibility on smaller screens. Optimize against AB testing and performance metrics. Finally, we’ve written about the importance of AB testing on our blog before—a lot of marketers have.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

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Break Free B2B Marketing: Sofia O’Malley of Dell Outlet on Creating a Global B2B & B2C Marketing Team

Top Rank Marketing

7:00 Using technology to test and refine messaging. Is there anything that you would counsel marketers on, who are trying to test their messaging? And if you don't have the volumes to be able to conduct this kind of testing at scale, and see impact, I think if you're on the smaller side, AB testing is the way to go.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Content creators can compose blogs, podcasts, and video scripts. Test with your sales and customers. If you have the budget, you can also test the messaging with select customers or using AB testing online.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

Welcome to the Marketer Of The Month blog! And then we have like the other end of the spectrum that are just like everyday users, like setting up their first blogs or setting up a portfolio site, you know just setting up a simple site. We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’!

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Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

He also maintains a popular blog that over 100,000 readers have read. So if they’re already busy building campaigns and running AB tests and writing copy and all those things, but they’re not quite sure if this is where they should be spending their efforts, right. Ruben Ugarte (30:37): We can test our way to it.

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How to Elevate Your Conversions with Landing Page Testing

ConvertKit

The only way to know for sure what combination of messaging, imagery, and offer will bring the most conversions is to test each element on your landing page, and measure what works (and what doesn't). Landing page testing is essential for every online creator to understand. What exactly is landing page testing?