Martech Advisor

DECEMBER 3, 2019

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. Some tools even provide AI and ML enabled segmentations that study user behavior and preference in real-time to tweak/ course-correct email campaigns.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SendX

SEPTEMBER 9, 2018

Case Study Update. Web Push notifications offer significant advantages over other marketing channels like email, SMS, SEM, or PPC. Browser push notifications work on top of two API's: Notifications API. That said, we push really outperforms other channels like email and SMS in certain scenarios. AB Testing. “If

CTR 150

CTR A/B testing Opt-in Click Rate 150