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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. What happens to all of those tests you’ve built? How do you maintain access to all the data that’s accumulated through your variety of tests?

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Finding the Right Analytics Operator for Your Marketing

FunnelEnvy

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Getting Big With Data: Predictive Analytics. The benefits of predictive analytics across industries is powerful. Only 5% did not.

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Getting Big With Data: Predictive Analytics. The benefits of predictive analytics across industries is powerful. Only 5% did not.

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Tips For Picking the Best DXP 2022

TrustRadius Marketing

With that information, you can improve the overall usability of your eCommerce site and improve conversions. With a DXP you can improve your consumer experience, get advanced analytics, and develop future marketing campaigns or products. Many CRMs offer customer service, analytics, and marketing automation.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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Video in Email Workflows, Webinar Transcription

Lead Liaison

So you’ll see here 69% of users say, “They shared a branded video, if they had the information that might be of interest to your friends.” Video is going to be the best way for you to get your information out there. We did a really great AB test a few months ago, where we tested eight different emails.