Remove A/B testing Remove Analysis Remove definition Remove Sample
article thumbnail

A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. Phil Gamache: I’m introverted a lot of people kind of assume that I’m extroverted when they first meet me, but yeah, definitely more on the introverted side of the scale. Phil Gamache: Yeah, definitely wholeheartedly.

article thumbnail

Lead Your Email Marketing Campaign with A/B Testing

Binary Demand

[ps2id id=’Introduction’ target=”/] B2B A/B testing is crucial in email marketing because it enables you to make data-driven decisions about your email marketing campaigns. A/B testing can help you avoid common errors and assumptions by offering data-driven insights into how your audience responds.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

article thumbnail

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

It sounds crazy when you think like you’re sick, you should definitely go to a doctor, but Hey, you might be even sicker. So if they’re already busy building campaigns and running AB tests and writing copy and all those things, but they’re not quite sure if this is where they should be spending their efforts, right.

article thumbnail

What to expect when you’re expecting #MarTech next month

chiefmartech

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. to achieve the best outcomes.