Convert

NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52

Product Lead Ranking A/B testing Sample 52

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Every experience has a total Psych score, and the goal is to keep it positive.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” Amazon buy them for $40 million, you make $3 million. Guillaume left, but AB test was still there.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52