Lattice

OCTOBER 4, 2016

Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. Ultimately, we’ve found that without this context, the AI recommendations are not adopted by sales – because they don’t (a) trust them and (b) know what to do with them.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

NOVEMBER 24, 2015

According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.” As soon as we heard about the event, we knew that it was right up our alley.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

MARCH 15, 2016

b> Intent (this is data about the browsing behavior of your prospects) and c> Activity/Engagement (this is data about the prospect’s interaction with you, as captured in your CRM, MAM, Web Analytics, Transactions, Product usage history, etc.). W hat does this mean for those of us in marketing and sales?

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100