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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Simulations are more than predicting trend lines or goal oriented machine learning. MODEL MAKERS & MODEL BREAKERS.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. That’s what we’re going to cover for you today.

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