Martech 2030 Trend #5: Harmonizing Human + Machine
chiefmartech
DECEMBER 7, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Will AI lead us into a dystopian future where machines take over marketing, with few roles left for us humans to play?
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