Martech 2030 Trend #5: Harmonizing Human + Machine
chiefmartech
DECEMBER 7, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Simulations are more than predicting trend lines or goal oriented machine learning. Moral and ethical leadership.
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