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Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

chiefmartech

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. Of the five trends we researched, all of them are already emerging in practice.

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15% of today’s jobs will be gone by 2030

Biznology

By 2030, 75 million to 375 million workers will change occupation categories. Global consumption could grow by $23 trillion between 2015 and 2030. By 2030, there will be at least 300 million more people aged 65 years and older than there were in 2014. 400 to 800 million workers might be displaced by automation. Like this post?

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The trend for “no code” solutions discussed in the previous section intersects with this.

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Martech 2030 Conclusion: The Age of the Augmented Marketer

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Software is the “star stuff” within all five of these martech trends. This is part 7.

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The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

million in 2030? A great way to stay relevant is to keep an eye on the newest and upcoming trends. The eGuide highlights the predictions, upcoming trends, and how customers can keep up with this ever-evolving ecosystem for a competitive edge in 2023.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Stay tuned for Trend #5: Harmonizing Human + Machine to be published shortly.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Simulations are more than predicting trend lines or goal oriented machine learning.