Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer
chiefmartech
OCTOBER 26, 2020
Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. Of the five trends we researched, all of them are already emerging in practice.
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