Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Valasys

DECEMBER 8, 2022

While IoT in business can lead to reduced operating costs, new consumer insights, identify business growth opportunities, and streamline workflows, IoT at the same time can lead to compromising data privacy & security, technical complexities, unemployment, and a mechanical lifestyle dependent on machines and things. .

Resource Management 40

Resource Management Enterprise Management Business Work Management 40

Single Grain

SEPTEMBER 18, 2023

Do you ask yourself how to use AI to get the most out of it? Many businesses have a rather myopic view, thinking solely about how they can use it to generate more content for their marketing needs. AI can write your blog posts, create video scripts and even manage your social media content. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

The Customer

AUGUST 25, 2021

Quick-Take: Gartner’s 2021 report envisions that “by 2025, consumers’ omnichannel behavior will drive 60% of B2C brands toward a functional, rather than channel-based organizational structure.” MARKETING STRATEGIES. Marketing’s Tech-tonic Shift. MARKETING ETHICS. Operationalizing AI Ethics.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98