Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). video viewers by 2025, or 165.4 The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Advertisements Advertising 105

Martech Advisor

DECEMBER 17, 2019

Customers will demand that relationships with organizations feel less transactional and more mutually beneficial. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Intent Based Marketing Will Amplify Customer Experience. Kevin Alansky , CMO, Higher Logic.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

QuanticMind

SEPTEMBER 12, 2023

While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV.

Education 75

Education Rules Budget Programs Planning 75

Madison Logic

JANUARY 25, 2024

The problem is that marketers must often make hard tradeoffs between their brand and demand activities. As a result, b rand-building typically takes a back seat to demand generation, as marketers prioritize short-term initiatives to achieve quarterly revenue objectives. But the days of “quick wins” are dwindling. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Outgrow

FEBRUARY 27, 2024

And together with another agreement they made up about 12% of our energy demand last Year. We provide them with excess fiber optic cables and similar components that we don’t need anymore that are not usable for us. But we are the only ones who benefit from them. And we only saw the results in the last quarter of last year.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

And together with another agreement they made up about 12% of our energy demand last Year. We provide them with excess fiber optic cables and similar components that we don’t need anymore that are not usable for us. But we are the only ones who benefit from them. And we only saw the results in the last quarter of last year.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52