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The New Reality | Suddenly, it feels like it’s 2025. And things look good.

Adobe Experience Cloud Blog

Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. . The post The New Reality | Suddenly, it feels like it’s 2025. Businesses that didn’t have an online presence have scrambled to build one, accelerating digital’s dominance.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). video viewers by 2025, or 165.4 In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. million people. AVOD audiences.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Customers will demand that relationships with organizations feel less transactional and more mutually beneficial. Marketers must ensure brand promises are met across the organization, responding to the needs of an increasingly diverse, demanding and global customer base. Intent Based Marketing Will Amplify Customer Experience.

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An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Bannerflow

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 million viewers by 2025. But what is Video on Demand and the various components that make up the media distribution platform? Transactional Video on Demand (TVOD): TVOD is essentially the opposite of SVOD.

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Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses? One of the […].

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The Future of eCommerce Logistics

Benchmark Email

In recent years, the eCommerce industry has experienced significant growth, with online sales expected to exceed $7 trillion by 2025. With this growth comes the challenge of logistics, including the timely delivery of products to customers and meeting consumer demands.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 percent by 2025, according to newly-published social video forecast data. billion, well ahead of other digital display advertising spending of $71.72 billion, according to newly-published forecast data.