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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Viewers are flocking to AVOD, an eMarketer study shows. video viewers by 2025, or 165.4 Glewed TV is now a preferred partner in Yahoo’s supply-side platform. That’s a promising sign.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. eMarketer ). eMarketer ). adults aged 18-34 than any cable network. FlipCreator ).