Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Viewers are flocking to AVOD, an eMarketer study shows. video viewers by 2025, or 165.4 Glewed TV is now a preferred partner in Yahoo’s supply-side platform. That’s a promising sign.
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