Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP).

Work Management 71

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 71

ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128