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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The evolution of customer data platforms Beyond a central database of customer data, CDPs differentiate themselves in a number of ways. You can read more about CDPs in general on MarTech’s Customer Data Platform page.)