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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Data and privacy regulations. What is an open-source CDP?