2024 CMO Digital Experience Platform Privacy 
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.
ClickZ
AUGUST 16, 2022
The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Set up a digital experience platform (DXP).
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