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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

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Revolutionizing Publishing With First-Party Data and AI

RebelMouse

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Provide personalized conversion units that align with marketing and sign-up goals.

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Revolutionizing Publishing With First-Party Data and AI

RebelMouse

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Provide personalized conversion units that align with marketing and sign-up goals.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

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60+ Twitter Statistics to Skyrocket Your Branding in 2024

SocialPilot

If you want to win Twitter in 2024, you need to understand its performance better with the latest Twitter Statistics. So while you plan to include these new features in your 2022 marketing plan, keep in mind these Twitter statistics below and use Twitter tools to magnify your reach. Twitter has a market cap of $29.56

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What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

According to research by Market Study Report LLC, the demand-side platform market will increase its annual revenue from $9.7 billion in 2024. Learn More: Programmatic AdTech for B2B Marketers. Therefore most DSPs follow the CPM (cost per mille, i.e., 1000 impressions) model. billion in 2019 to $31.3