Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

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Statistics Paid Search Agency Planning Advertising Agencies 160

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2024, continuing to grow and hold its critical spot in the ad market. Sky Canaves eMarketer report definitively states that “No other industry comes close to retail.”

Spending 52

Spending Paid Search Agency Ads Emarketing 52

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

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Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion, climbing to $102.9

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

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Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

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Paid Content Stats Marketing Budget Webinar Metrics 212

Choozle

APRIL 30, 2024

This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. We’re diving into the essential paid media trends for 2024, showing you how to thrive in a digital advertising world that never stands still. your Facebook or Instagram feed.edia advertising at work.

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Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

B2B Marketing Directions

MARCH 27, 2022

of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. eMarketer predicts that B2B e-commerce will total $1.77 Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52