Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”
Envy
SEPTEMBER 30, 2022
Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. 2023 will be the year of attribution.
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Martech
MAY 14, 2024
Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The problem of marketing ROI is simple, but it’s difficult to solve.
Kevin Indig
APRIL 11, 2023
This is the power of Ahrefs Webmaster Tools! Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully.
Top Rank Marketing
AUGUST 16, 2023
Sales growth is down for B2B products. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Ad spending is up. Meanwhile, purchase cycles are extending.
Martech
JUNE 4, 2024
Their growth was built on a lead gen model. Demand gen marketers aim to educate and inform their audience. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth. It’s gotten a lot of buzz on LinkedIn.
SmartBug Media
JULY 17, 2023
In traditional business structures, sales and marketing teams often work in silos with little communication or collaboration between them, despite increased efforts over the last 5-10 years for sales and marketing alignment. These silos can also result in misaligned goals.
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