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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Learn the potential business impact and benefits of implementing these six email automation workflows. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Get MarTech!

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. It might mean new workflows & new processes. As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. What are the Lead Management Metrics?

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HubSpot Product Update Roundup—October 2023

SmartBug Media

October 2023 Instagram First Comment Support *Available to Marketing Hub Pro+ customers Learn More > HubSpot Update Details With First Comment Support, you can schedule the first comment on your Instagram posts. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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Consolidate Your Tech Stack or Fail: Winning Big in 2023

LeanData

In this week’s LeanData webinar , Molly Young, Sales Operations Partner with Remote , and Vishnu Premsankar, Senior Product Manager at LeanData, sat down to discuss one of 2023’s hot topics: tech stack consolidation. According to Salesforce, 94 percent of sales organizations plan to consolidate their tech stacks in 2023.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. AI-powered, tried-and-true best practices will drive value in 2023 and beyond.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

CRM plugins turn your WordPress website into a lead generation and client management system. CRM stands for customer relationship management software. These tools are designed to keep track of lead generation and client communications throughout the customer journey. Some CRM plugins can even help with project management.

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