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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. The post 2023 in review: Our top 10 articles on marketing automation appeared first on MarTech. Get MarTech!

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Over the longer term, the average ANNUITAS client sees lead-to-revenue conversion rates reach 1.68% or higher.

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Key Benefits of Sales Automation Trends in 2023

Valasys

Source: financeonline.com ) What are the top sales automation trends in 2023? But as of 2023, market demands more. Here are the top 10 marketing and sales automation trends that you need to leverage in 2023: 1. Businesses are now relishing full ownership of personal data while ensuring all privacy protocols & terms of use.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Advanced lead management and reporting to better organize, track, and prioritize leads. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes. Syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator (currently in private beta). Get MarTech! In your inbox.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. ” Get MarTech!

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. A key contributor to strategic business planning, with expertise in leading, managing, and developing long-term growth plans and digital transformation. This explosion of options has revolutionized media planning.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Lead Management Tools Efficient lead management is crucial for nurturing leads through the sales funnel and converting them into loyal customers. Recent trends show a 110% increase in the adoption of lead management tools, demonstrating their pivotal role in orchestrating successful sales conversions.