Mover Marketing Challenge #3: Measuring ROI
Porch Group Media
SEPTEMBER 6, 2022
Source: The 2022 Marketer’s Perspective on Mover Marketing. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. You then ultimately can measure the cost per lead and cost per sale compared to your other core segments or your general marketing budget.
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