article thumbnail

Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native advertising increases purchase intent by 18 percent. billion in 2019. eMarketer ). eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Native ads receive 53 percent more views than traditional display ads. Sharethrough ).

article thumbnail

2020 Vision: 5 B2B Marketing Trends To Watch

Aberdeen

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . According to eMarketer , by 2020, 86.2% Here are five marketing trends that you should be looking into this year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. Native advertising increases purchase intent by 18%. billion in 2019.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022. Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022. Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective.