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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 billion in 2019. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

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Programmatic Advertising: What You Need To Know

Digilant

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

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Programmatic Advertising: What You Need To Know

Digilant

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

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21 Native Advertising Statistics for 2021

Outbrain

Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. eMarketer ). eMarketer ). eMarketer ). 95% of affiliate ad content submitted to Outbrain in 2019 was accepted. Consumers look at native ads 53% more than display ads. The Drum ). Outbrain ).

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The Complete Guide to Online Video Advertising

Outbrain

This finding suggests marketers creating video ads for mobile should be mindful of length based on the type of traffic they want to attract. Video Ad Spend Is Increasing. A report published in April 2019 confirms digital video ad budgets are up 25% year over year. We discussed earlier how video ad spend is going up.