Porch Group Media
OCTOBER 24, 2019
Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 billion in 2019. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.
illumin
DECEMBER 14, 2023
Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5
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illumin
DECEMBER 14, 2023
Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5
Content4Demand
SEPTEMBER 24, 2019
I was at Oracle OpenWorld 2019 and was able to sit in on the session “Leveraging Connected Data Across the Marketing Lifecycle” presented by Robin Opie , Group Vice President, Data Science, Oracle Data Cloud; and Steve Earl , Senior Director Product Marketing, Oracle Cloud Business Group.
Digilant
AUGUST 10, 2023
Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022.
Digilant
AUGUST 10, 2023
Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Common formats for search ads include text, display, video, shopping, local search, amongst others. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022.
Outbrain
MARCH 31, 2021
95% of affiliate ad content submitted to Outbrain in 2019 was accepted. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent. Native ads get 20-60% higher engagement rates than display banner ads. Outbrain ). Outbrain ).
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