Kabbage
NOVEMBER 9, 2016
Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Be sure to check out their 2017 benchmark study on content marketing. DemandBase. Where can I find it: [link]. Where can I find it: [link]. Copyblogger.
Kabbage
NOVEMBER 9, 2016
Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Be sure to check out their 2017 benchmark study on content marketing. DemandBase. They have a vast library that spans across all marketing topics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rollworks
DECEMBER 14, 2021
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
Martech
MARCH 10, 2022
And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase).
Rollworks
MAY 21, 2018
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
Business Brainz
JULY 11, 2021
According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sophisticated and relevant content can be produced with the help of insight.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. When I co-founded Marketo over a decade years ago, B2B marketing teams needed a path to earn a strategic role at the revenue table.
Expert insights. Personalized for you.
226 
Let's personalize your content