SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution
QuanticMind
MARCH 21, 2017
SMX West 2017, Day 1. Shopping campaigns continue to grow on both Google and Bing year-over-year – as of Q4 2016, Google Shopping saw an increase of 30% in ad spend, 43% growth in clicks and -9% CPC; while Bing Shopping saw an increase of 16% in ad spend, 11% growth in clicks and only 4% increase in CPC.
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