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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. They go into a black hole (sometimes called CRM). Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales?

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% That’s it.

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Should Your SDRs be Reporting to Sales or Marketing?

Leadspace

At most organizations the Sales Development function has always rolled up to Sales. SDRs log activities in the Sales CRM in direct support of Account Executives. Whether they call it an apprenticeship or call it paying their dues, most SDRs take the job as a stepping stone to a career in Sales.

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Tools and Tips for Outbound Sales Prospecting

Adobe Experience Cloud Blog

In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes. We’re tasked with uncovering quality opportunities for our sales team and are 100% focused on outbound prospecting into these accounts. We do everything with that in mind.

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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Scott answers: What do you see in the market?

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Marketing Strategies That Rock the SaaS World

Hubspot

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. In the case of Salesforce, they made it much easier to manage Sales by inventing the first cloud-based CRM. What’s in it for them? Everybody wins.

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25 Must-Read Sales Blogs

Zoominfo

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. 2. Hubspot Sales Blog.