Remove 2015 Remove Analytics Remove Forecasting Remove Segmentation
article thumbnail

Social media advertising projected to more than double by 2028

Martech

billion in 2015, according to Backlinko. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% Furthermore, approximately, over 50% of the global population is already on social media, which implies the growth in the market over the forecast period. Worldwide 4.48 In the U.S.,

article thumbnail

Forbes Insights: Predictive Marketing Enters the Mainstream

Lattice

The report, The Predictive Journey: 2015 Survey on Predictive Marketing Strategies , shows that predictive marketing is on most marketing agendas. 28% of this segment plan implementations within the next six months, while nearly 50% have had efforts underway for up to a year. Predictive analytics skills are in great demand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

Conferences, speaking engagements, and for publicly traded organizations, financial forecasts and business news, can have a positive or negative impact on website performance metrics. Once this was explained and trends were monitored over the next few weeks, trends returned upward as expected.

Analysis 120
article thumbnail

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

According to the Cisco Visual Networking Index Complete Forecast , video is projected to account for 82 percent of all global consumer internet traffic by 2020. Between 2015 and 2020, the average broadband speed experienced by global internet users is projected to nearly double.

article thumbnail

Interesting Infographics: Creating a Sustainable Marketing Strategy

LEADership

This infographic from Campaigner is based on data from a 2015 online survey of 506 email marketers. Utilize Predictive Analytics. 2016 is set to be the year of predictive analytics, with a forecasted 50% increase in their use by email marketers. How has your business taken advantage of predictive analytic technologies?

article thumbnail

8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

It uses Natural Language Processing (NLP) and machine learning (ML) to gather and process huge amounts of text or speech to build forecasts, analyze sentiment, or pinpoint insights from vast data sets. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. Lack of Accuracy AI always relies on data.

article thumbnail

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketers can analyze results by marketing program, time period, customer segment, or other variables. The system can use this to forecast the value and timing of future sales from deals currently in the pipeline. The company raised $6 million in Series A funding in October 2015. The amount of data doesn’t matter.