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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. The post SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC appeared first on QuanticMind.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. Any advertisements sold on a CPM (cost per thousand impressions) basis fall into this bucket and are potentially liable for impression fraud.

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Advertising on Mobile for B2C Companies

LeadSquared

Mobiles reach larger number of people: Its astounding to see how an UN report has suggested that by the end of 2014, there will be more mobile phones than human beings on this planet! Recent reports have also stated that close to 50% of mobile users own android phones and smartphones who have access to the internet.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Display and Search Ads to ensure scaled conversions with cost-effective CPCs. However, algorithms alone cannot give you the best results. Performance Measurement.