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Customer Happiness | 4 Tips to Measure What Truly Matters

Adobe Experience Cloud Blog

People need prompting to make the effort but it doesn’t need to be complicated – long surveys are arduous and boring for the customer – so keep it to something simple, like a post-purchase SMS. . If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

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Customer Happiness | 4 Tips to Measure What Truly Matters

Adobe Experience Cloud Blog

People need prompting to make the effort but it doesn’t need to be complicated – long surveys are arduous and boring for the customer – so keep it to something simple, like a post-purchase SMS. . If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

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[Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Many think of mobile only in terms of tools (such as QR codes and mobile lead retrieval at tradeshows) or techniques (such as mobilizing existing websites and acquiring leads via SMS). In the US, almost $10.5 Go native.

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Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey

Adobe Experience Cloud Blog

On September 16 th , 2013, I’ll be joining the Marketo team as its Digital Marketing Evangelist. Marketing automation is the answer and Marketo – as the leader in this space – is who I’m going all in with. Yes, that’s right. Email marketing is evolving and I’d like to be part of that transformation. Download your (free!)

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If You’ve Got It, Use It (Data, That Is)

Adobe Experience Cloud Blog

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. Suggestions : “We thought you may also like…” was a nice upsell opportunity. Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). Modern Marketing'

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Back in 2006, mobile marketing mostly meant SMS messaging. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].