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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Microsites. Lead Profiles. Social Profiles. December 12, 2013 by Samantha Stallard. How to Customize Emails Without Being Creepy. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Behavioral Targeting. Can Spam Compliance.

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What It Means to Get Branded Content Right

Content Marketing Institute

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. Growing a younger customer base is crucial to any financial service company’s future success.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

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How 3 U.K. Companies Became High-Class Publishers

Contently

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers. It’s a strategy that is constantly evolving,” Little said.

Class 60
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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Microsite. Category: Blog.

BtoB 100
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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Microsite. Category: Blog.

BtoB 100
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.