Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. — Mike Volpe (@mvolpe) November 7, 2013. This works for all traffic, not just traffic coming from Twitter. Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin.
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