B2B Marketing Traction

JULY 31, 2013

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page. Plus, it’s Google! How can you not create a Google+ page? Marketing continues to change at lightening speed. Substance is king.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Almost 50% have only two years experience.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 14, 2014

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Recent Google algorithm changes focus on the depth of information your site has. How well your website works also affects search engine performance.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? Mobile and eBook content creation will double in 2013.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100