Remove 2013 Remove Case Studies Remove Focus Group Remove Word of Mouth
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How online reviews affect buying decisions, and what can you do about it

LeadSquared

Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews. April 2013).

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Old School: Guess Which Content Your Audience Will Love. For many people, the answer is rarely -- if ever.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.