2013, Focus Group, Public Relations and Word of Mouth

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

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B2B Marketing Zone

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Convince and Convert Blog: Social Media Strategy and Social Media.

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