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Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)

ClearVoice

Perhaps they’ve neglected their buyer’s guides and instead spent too much time cozying up to mattress bloggers and potentially dubious opinion makers. In 2013 while people were still limping from the blows of the financial crisis, J.P. If we crunch some quick and dirty numbers, that would mean that there’s approximately $ 1.7

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How online reviews affect buying decisions, and what can you do about it

LeadSquared

It’s an opinion. April 2013). This applies to both kinds – positives and negatives (this is Sept 2013). This means that Yelp’s algorithm (in 2013) filtered out 20-30% of all the posted reviews deeming them suspicious (while they get posted, they remain hidden, unless someone chooses to look at them.).

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Old School: Guess Which Content Your Audience Will Love. They’ll thank you, and your marketing budget will too.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.