markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Optimization Lead Ranking Lead Scoring 120

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. This is real inbound marketing - no need to mention sales. Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

markempa

OCTOBER 14, 2013

That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). Keyword strategy research. Data-driven keywords.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120