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Jill Rowley: Why attaching identity to video viewership is key to video marketing ROI

Vidyard

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. We’d love to hear from you, we’re looking for contributors to our “Video Thought Leadership” series and would love to talk to you about your ideas!

ROI 51
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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. In fact, SalesForce acquired ExactTarget in 2013, which already acquired Pardot in 2012. Gleanster, Nurture Marketing for the Overwhelmed Marketer, Mar 2013).

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. James McDermott: Sure.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. James McDermott: Sure.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. James McDermott: Sure.

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Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

SnapApp

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

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Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.