Customer Experience Matrix
APRIL 26, 2024
It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.
Metadata
APRIL 22, 2021
We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. To me, it’s good news because now it’s your time to go and execute on differentiation. James McDermott: Sure.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
APRIL 8, 2021
We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. To me, it’s good news because now it’s your time to go and execute on differentiation. James McDermott: Sure.
Metadata
APRIL 8, 2021
We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. To me, it’s good news because now it’s your time to go and execute on differentiation. James McDermott: Sure.
Single Grain
SEPTEMBER 3, 2019
It’s obviously been noted at Groove that this is one of their key differentiators as their new content is still along the same lines. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. I know I’m more likely to do business with someone I know. ”. What I Learned Rescuing Our Startup from Death.
Expert insights. Personalized for you.
156 
Let's personalize your content