The Point

OCTOBER 7, 2014

Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

FEBRUARY 9, 2024

Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. Darren is the ultimate guy for blogging and content marketing tips. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He is the founder of ProBlogger Training Events.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Hubspot

FEBRUARY 27, 2019

In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each. In this section, the three options you have are: Automated bid , which allows LinkedIn to determine what amount will maximize your campaign objective and whatever option you choose (Clicks, Impressions, or Conversions).

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Ad extensions are served dynamically based on context such as device and location and in combinations predicted to improve click-through-rates.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Ad extensions are served dynamically based on context such as device and location and in combinations predicted to improve click-through-rates.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Ad extensions are served dynamically based on context such as device and location and in combinations predicted to improve click-through-rates.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60